emirates7 - Dubai, UAE- The DSMG Diwali campaign concluded on November 7, 2024, after an exciting season of festive celebrations and exclusive prizes for shoppers across Dubai. Launched on October 21, the vibrant campaign brought the Diwali spirit to life in participating malls, offering shoppers the chance to win from a prize pool totaling AED 100,000 in gold.

Shoppers who spent AED 200 at any of the participating malls entered the grand draw by scanning a QR code available in stores. The final draw, held on November 8, awarded 20 winners with gold coins worth AED 5,000 each, adding a memorable golden touch to their Diwali experience.

Baiju Kurieash, Managing Director at BUZ Management and Marketing LLC, commented: “Diwali is a time of joy, celebration, and sharing light. We’re delighted to have created this golden opportunity for our shoppers, enhancing their Diwali festivities with a chance to win and creating lasting memories.”

Khadija Khalifa, Chief Commercial Officer at Al Ahli Holding Group for Dubai Outlet Mall, added, “We were thrilled to bring the festive Diwali spirit to Dubai Outlet Mall through this campaign. It reflects our commitment to providing meaningful and vibrant experiences for our shoppers. We look forward to welcoming everyone back for even more memorable moments in the future."

The participating malls included Al Ghurair Center, Al Khail Gate, Al Qouz Mall, Arabian Center, Bay Avenue, Central Mall, Dubai Festival Plaza, Silicon Central, Al Seef, Reef Mall, Dubai Outlet Mall, and Town Mall. Each venue was decorated in vibrant Diwali themes, offering visitors a festive shopping experience.