emirates7 - Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, stated that the United Arab Emirates has implemented clear standards to guide responsible digital content that both supports national identity and adheres to ethical and social values, while also embracing the latest digital technologies.
Speaking to the Emirates News Agency (WAM) during the Arab Media Forum in Kuwait—where the UAE was the Guest of Honour—Al Shehhi said the UAE's prominent role at the event reflects its rising status as a regional and international media hub. He credited this growth to a strategic vision that combines legal frameworks, empowerment, innovation, and investment to build a forward-looking media landscape.
This integrated approach, he explained, not only fosters local content creation but also draws in international media professionals, further establishing the UAE as a major media centre.
Al Shehhi emphasized that the UAE’s media regulations are central to cultivating an adaptable and competitive media sector that keeps pace with rapid global developments.
He noted that the UAE Media Council has launched a robust legislative agenda, beginning with a new media law and accompanying executive regulations, with more policies to be announced. These efforts are intended to align media practices with global benchmarks while safeguarding the country’s cultural identity. The updated legal framework also aims to enhance the media economy by attracting both domestic and international investment, supported by a flexible and investor-friendly regulatory environment.
Al Shehhi also highlighted the council’s role in supporting the development of Emirati media professionals in a fast-evolving technological era. He pointed to a variety of training initiatives and workshops tailored for media workers and content creators, such as the Media Apprenticeship Programme developed in partnership with the Emirati Talent Competitiveness Council as part of the “Nafis” initiative.
This programme is designed to equip a new generation of Emirati media talent—including recent graduates, final-year media students, and working professionals—with the skills required to meet the sector’s changing needs. He stressed the UAE’s confidence in young people as future leaders of the media industry and the need to empower them to work with cutting-edge tools like artificial intelligence and virtual reality.
Additionally, Al Shehhi detailed the Council’s efforts to establish thorough content standards focused on quality, alignment with social values, protection of individual rights, and suitability for different age groups—serving as a guiding framework for media institutions and digital platforms.
He concluded by affirming that the UAE’s engagement in the forum demonstrates its dedication to advancing the global media landscape through regional and international collaboration, ensuring its media strategies remain in step with worldwide trends.
Speaking to the Emirates News Agency (WAM) during the Arab Media Forum in Kuwait—where the UAE was the Guest of Honour—Al Shehhi said the UAE's prominent role at the event reflects its rising status as a regional and international media hub. He credited this growth to a strategic vision that combines legal frameworks, empowerment, innovation, and investment to build a forward-looking media landscape.
This integrated approach, he explained, not only fosters local content creation but also draws in international media professionals, further establishing the UAE as a major media centre.
Al Shehhi emphasized that the UAE’s media regulations are central to cultivating an adaptable and competitive media sector that keeps pace with rapid global developments.
He noted that the UAE Media Council has launched a robust legislative agenda, beginning with a new media law and accompanying executive regulations, with more policies to be announced. These efforts are intended to align media practices with global benchmarks while safeguarding the country’s cultural identity. The updated legal framework also aims to enhance the media economy by attracting both domestic and international investment, supported by a flexible and investor-friendly regulatory environment.
Al Shehhi also highlighted the council’s role in supporting the development of Emirati media professionals in a fast-evolving technological era. He pointed to a variety of training initiatives and workshops tailored for media workers and content creators, such as the Media Apprenticeship Programme developed in partnership with the Emirati Talent Competitiveness Council as part of the “Nafis” initiative.
This programme is designed to equip a new generation of Emirati media talent—including recent graduates, final-year media students, and working professionals—with the skills required to meet the sector’s changing needs. He stressed the UAE’s confidence in young people as future leaders of the media industry and the need to empower them to work with cutting-edge tools like artificial intelligence and virtual reality.
Additionally, Al Shehhi detailed the Council’s efforts to establish thorough content standards focused on quality, alignment with social values, protection of individual rights, and suitability for different age groups—serving as a guiding framework for media institutions and digital platforms.
He concluded by affirming that the UAE’s engagement in the forum demonstrates its dedication to advancing the global media landscape through regional and international collaboration, ensuring its media strategies remain in step with worldwide trends.