emirates7 - The National CSR Fund - MAJRA and the Authority of Social Contribution - Ma’an have announced a strategic collaboration to advance social innovation through the 10th and 11th cohorts of the Ma’an Social Incubator (MSI) programme and the Zuleya initiative.
This partnership marks a significant step in strengthening national social partnerships by delivering innovative solutions that address community needs.
The MSI programme is dedicated to supporting social entrepreneurs and initiatives that a substantial societal impact. It fosters an environment conducive to developing impactful projects that align with the social priorities of community groups and individuals. Additionally, the programme aims to raise awareness about the importance of social initiatives in achieving sustainable development goals (SDGs).
Meanwhile, the Zuleya initiative enriches cultural and artistic awareness within the community through workshops and art exhibitions, revitalizing Emirati heritage and promoting national identity. Both the MSI programme and the Zuleya initiative have been awarded the Verification stamp, recognizing their alignment with UAE national priorities and their positive societal impact.
Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of MAJRA’s Board of Trustees, remarked that the collaboration exemplifies cross-sector cooperation and a shared commitment to enhancing national projects that foster social cohesion and sustainable development. “This move enhances collaborative efforts to encourage social innovation and sustain impactful projects while empowering community-focused initiatives,” Al Saleh stated.
This partnership reflects the commitment of both organizations to achieving the national goals outlined in the ‘We the UAE 2031’ vision, strengthening the role of government and community sectors in promoting sustainable development.
Abdulla Humaid Al Ameri, Director General of the Authority of Social Contribution - Ma’an, emphasized the Authority's dedication to delivering sustainable solutions for social priorities. “We empower individuals and industries to support initiatives that enhance quality of life and promote social integration by enabling companies with social objectives to actively participate. Our collaboration with MAJRA is vital as it underscores the importance of strategic partnerships in amplifying the sustainable impact of the MSI programme and Zuleya initiative while creating new opportunities for CSR initiatives,” Al Ameri said.
The partnership will focus on providing technical and logistical support for social, cultural, and artistic projects, with a strong emphasis on generating a positive and sustainable impact on Emirati society. The projects will undergo continuous assessment and refinement to maximize their effectiveness and outcomes.
This partnership marks a significant step in strengthening national social partnerships by delivering innovative solutions that address community needs.
The MSI programme is dedicated to supporting social entrepreneurs and initiatives that a substantial societal impact. It fosters an environment conducive to developing impactful projects that align with the social priorities of community groups and individuals. Additionally, the programme aims to raise awareness about the importance of social initiatives in achieving sustainable development goals (SDGs).
Meanwhile, the Zuleya initiative enriches cultural and artistic awareness within the community through workshops and art exhibitions, revitalizing Emirati heritage and promoting national identity. Both the MSI programme and the Zuleya initiative have been awarded the Verification stamp, recognizing their alignment with UAE national priorities and their positive societal impact.
Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of MAJRA’s Board of Trustees, remarked that the collaboration exemplifies cross-sector cooperation and a shared commitment to enhancing national projects that foster social cohesion and sustainable development. “This move enhances collaborative efforts to encourage social innovation and sustain impactful projects while empowering community-focused initiatives,” Al Saleh stated.
This partnership reflects the commitment of both organizations to achieving the national goals outlined in the ‘We the UAE 2031’ vision, strengthening the role of government and community sectors in promoting sustainable development.
Abdulla Humaid Al Ameri, Director General of the Authority of Social Contribution - Ma’an, emphasized the Authority's dedication to delivering sustainable solutions for social priorities. “We empower individuals and industries to support initiatives that enhance quality of life and promote social integration by enabling companies with social objectives to actively participate. Our collaboration with MAJRA is vital as it underscores the importance of strategic partnerships in amplifying the sustainable impact of the MSI programme and Zuleya initiative while creating new opportunities for CSR initiatives,” Al Ameri said.
The partnership will focus on providing technical and logistical support for social, cultural, and artistic projects, with a strong emphasis on generating a positive and sustainable impact on Emirati society. The projects will undergo continuous assessment and refinement to maximize their effectiveness and outcomes.