emirates7 - At the 1 Billion Followers Summit, participants emphasized the need to diversify educational and entertainment digital content while upholding cultural values.
The summit has established itself as a prominent platform for content creators, developers, and investors to explore innovative solutions tailored to both regional and global markets.
Speaking to the Emirates News Agency (WAM) during the event, Maysam Azzam, Head of PR and Social Media at Yango Play, a strategic partner of the summit, highlighted the app's remarkable success since its launch in Dubai in February 2024. She noted that the platform has swiftly amassed over one billion followers, leaving a significant mark on both Arab and international markets.
Azzam described the platform as unique for integrating movies, drama, music, and games into a single app, offering exclusive, original content that resonates with a broad audience. With a strong focus on content safety, the platform ensures age-appropriate and culturally relevant materials, providing tangible value to Arab communities.
She attributed Yango Play’s success to its substantial investment in content creators, making it one of the largest supporters of creative talent in the Middle East and beyond. Azzam also highlighted the platform’s dedication to producing original, high-quality entertainment and nurturing future generations of filmmakers, producers, and directors. She viewed competition in the digital content sector as a catalyst for innovation and improved audience engagement.
Content creator Yousef Magdy underlined the increasing importance of digital educational and entertainment content in today's creative industries. He described educational content as a vital tool for making knowledge more accessible through videos, podcasts, and interactive formats, while entertainment content provides an essential escape, promoting mental well-being and balance.
Magdy emphasized that content creation is more than just delivering information or entertainment; it is about fostering meaningful connections with audiences and creating a lasting, positive impact.
The summit has established itself as a prominent platform for content creators, developers, and investors to explore innovative solutions tailored to both regional and global markets.
Speaking to the Emirates News Agency (WAM) during the event, Maysam Azzam, Head of PR and Social Media at Yango Play, a strategic partner of the summit, highlighted the app's remarkable success since its launch in Dubai in February 2024. She noted that the platform has swiftly amassed over one billion followers, leaving a significant mark on both Arab and international markets.
Azzam described the platform as unique for integrating movies, drama, music, and games into a single app, offering exclusive, original content that resonates with a broad audience. With a strong focus on content safety, the platform ensures age-appropriate and culturally relevant materials, providing tangible value to Arab communities.
She attributed Yango Play’s success to its substantial investment in content creators, making it one of the largest supporters of creative talent in the Middle East and beyond. Azzam also highlighted the platform’s dedication to producing original, high-quality entertainment and nurturing future generations of filmmakers, producers, and directors. She viewed competition in the digital content sector as a catalyst for innovation and improved audience engagement.
Content creator Yousef Magdy underlined the increasing importance of digital educational and entertainment content in today's creative industries. He described educational content as a vital tool for making knowledge more accessible through videos, podcasts, and interactive formats, while entertainment content provides an essential escape, promoting mental well-being and balance.
Magdy emphasized that content creation is more than just delivering information or entertainment; it is about fostering meaningful connections with audiences and creating a lasting, positive impact.