emirates7 - The Department of Culture and Tourism – Abu Dhabi (DCT) has formed a strategic partnership with Trip.com Group to position Abu Dhabi as a leading global travel destination and promote longer stays for international visitors.

The announcement was made during Trip.com Group’s annual Global Partner Summit at the Abu Dhabi National Exhibition Centre, where over 2,000 industry leaders, including representatives from accommodations, airlines, attractions, tour operators, tourism boards, and the media, gathered to shape the future of travel.

Trip.com Group, which partners with 1.7 million hotels globally, uses technology to drive growth, including through its hotel review ranking system, Trip.Best.

Through this collaboration, Trip.com Group’s platforms will connect travelers with Abu Dhabi’s attractions, resorts, seasonal highlights, curated group tours, and one-day itineraries that showcase the region's unique culture and natural beauty.

Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, stated, “This partnership highlights our dedication to building strategic collaborations that broaden our global reach and introduce visitors to Abu Dhabi’s diverse, world-class offerings. With Trip.com Group’s significant influence in key international markets, we aim to substantial value for all stakeholders and position Abu Dhabi as a top destination for culture, adventure, and year-round experiences.”