TRENDS, Dubai Media Academy sign agreement to cooperate in training, sustainable development

emirates7 - TRENDS Research and Advisory has entered into a cooperation agreement with Dubai Media Academy to strengthen their collaboration in media training and sustainable development. This partnership also focuses on organizing conferences, seminars, panel discussions, and workshops to explore and analyze contemporary issues, particularly those related to the media industry.

The agreement was signed by Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research and Advisory, and Muna Busamra, Director of Dubai Media Academy. It aims to enhance academic and research collaboration and to integrate efforts for advancing innovation and development in the media and knowledge sectors. The cooperation is expected to improve the quality of training and provide innovative research and solutions that support the media industry both locally and internationally.

Dr. Al-Ali emphasized that the partnership seeks to develop specialized media training programs by merging academic and research expertise with the latest globally recognized training techniques. He added that the collaboration between TRENDS and Dubai Media Academy aims to conduct studies and research to innovative solutions for the challenges faced by the media industry and its professionals.

He further explained that the agreement facilitates knowledge exchange between academics, researchers, and experts from both organizations through specialized seminars and conferences. It also involves producing joint reports, conducting research polls, and assessing the effectiveness of training programs to improve the services offered.

Dr. Al-Ali also mentioned that the partnership will explore integrating modern technology, such as artificial intelligence and augmented reality, into media training and development strategies.

Muna Busamra affirmed that the agreement is part of a broader strategic vision to transform the media and research sectors at both the local and regional levels. She highlighted that the collaboration marks an important step towards sustainable training and development, aiming to equip a new generation of media professionals with the necessary scientific and practical skills to thrive in the job market.

Busamra added that the media sector requires research-driven strategies to adapt to modern technological changes, making collaboration with think tanks crucial for advancing media practices.