emirates7 - Entrepreneur, film director, social worker and influencer Sarah Abdallah believes in empowering Arab women through her work.

With Tunisian origins and an experience of over a decade, Abdallah adopts causes that uplift underdogs within Arab societies.

She founded her own production company — SA Production — to serve this cause, and to get her message across through several fronts and channels. A pioneer icon in fashion influencing and consulting in the GCC area, she asserts that one must be independent and strong-willed to be an achiever. “I am a dreamer,” she says, “and always looks at the positive side.”

She creates content such as storytelling videos and styling shows, to share her ideas to empower and educate women through her Instagram account “Dubai pretty ladies”.

Based in Dubai, Abdallah covers topics linked to fashion, lifestyle culture, and gender empowerment. SA Production, established in 2020, offers content videos, ads and documentaries, endorsing a variety of luxury brands in the GCC. This is also done on her social channels.

SA Production is known for supporting women’s causes and for striving to give a voice to women of all ages. Women supporting women, in short.

She was in the Ahlan! Hot 100, which is a list of the most influential people in the UAE and she has also figured in the Cosmopolitan Beauty & Influencers Awards.

A mother of twins, Abdallah works towards passing on her message to her children. She has produced and directed two campaigns for the Rashid Center for People of Determination, where she wrote the script and performed, to inspire people to give back to society.

She says that “this makes me happy and brings joy to others. It brings joy to my heart, and I took my children to visit the children at Rashid Center and present people of determination there with gifts, so they could see it with their own eyes. “These gifts to children will be imprinted in their memory, and they will continue to give when they grow up, so that they appreciate the blessing of health. This will also inspire my followers to help others and have a sense of giving, generosity and assistance.”

She aims to continue giving to many charitable centres, besides the Rashid Center.