G42 unveils landmark report on transformative impact of AI in sports

emirates7 - G42, a global leader in AI and cloud computing based in Abu Dhabi, has launched a groundbreaking report on the impact of AI in transforming the sports industry at GITEX 2024.

Titled “The Future of AI and Sport,” the report highlights the revolutionary potential of artificial intelligence in redefining competitive sports. Created in collaboration with The Future Laboratory, it examines how AI will reshape vital aspects of the sports sector, including strategy, talent scouting, fan engagement, athlete health, and performance.

G42 advocates for AI as a positive force and believes that the incorporation of advanced technologies like AI will change how athletes train, compete, recover, and interact with their favorite sports. The company has formed deep-rooted partnerships with global sports organizations such as the Mercedes-AMG PETRONAS Formula One Team and UAE Team Emirates, positioning itself at the forefront of discovering innovative ways AI can improve performance and strategy in elite sports.

According to the report, AI is poised to become an essential tool at all levels of sports. Industry forecasts suggest that the sports AI market could reach $30 billion by 2032, with an impressive annual growth rate of 30%, underscoring the significance of AI.

The report identifies five key areas where AI will have the most substantial impact: Strategy and Tactics, Talent, Engagement, Health and Performance, and Design. AI is expected to enhance every facet of the sporting ecosystem, from optimizing team strategies through data analysis to offering personalized fan experiences and real-time health monitoring for athletes.

Peng Xiao, CEO of G42, remarked, “This report provides a glimpse into how AI will transform the way we play and watch sports. At G42, we believe the future of sport will hinge on the seamless integration of AI, which will not only improve athletic performance but also enrich our engagement with the global sports community. By leveraging AI, we empower athletes, coaches, and fans to experience sports in unprecedented ways, pushing the limits of human potential.”

The report includes insights from prominent experts in sports and technology, such as New York Times Sports Correspondent Rory Smith, International Olympic Committee Chief Information and Technology Officer Ilario Corna, University of Salzburg Senior Scientist Dr. Fabio Richlan, Professor of Machine Learning Jesse Davis, Sportsology Chief Intelligence Officer Chris Brady, Sport Buff CEO and Founder Benn Achilleas, Analog AI Founder Alex Kipman, Presight CEO Thomas Pramotedham, and M42 Wellbeing Counsellor Farah Hillou.

Thomas Pramotedham, CEO of Presight, a G42 company, stated, “AI transcends being a mere tool for improvement; it is fundamentally reshaping the future of sports in ways we can hardly imagine. From predictive analytics to enhanced fan engagement, the role of AI in sports is set to expand even further. G42’s partnership with the Mercedes-AMG PETRONAS F1 Team and Presight’s collaboration with UAE Team Emirates exemplify how these innovations are already making a significant impact.”