'Emirates Perfumes and Oud Exhibition’ kicks off at Expo Centre Sharjah with 100% increase in exhibitors

emirates7 - The second edition of the Emirates Perfumes and Oud Exhibition commenced yesterday evening at Expo Centre Sharjah and will run until October 13.

Organized by the Centre with support from the Sharjah Chamber of Commerce and Industry (SCCI), this year's exhibition features 100 exhibitors and over 500 prominent local and international perfume brands, marking a 100% increase in exhibitors compared to the inaugural edition.

The event was inaugurated by Abdallah Sultan Al Owais, Chairman of the SCCI, alongside several board members of the Sharjah Chamber.

The inauguration ceremony saw attendance from Mohammed Ahmed Amin Al Awadi, Director-General of the Sharjah Chamber, and Saif Mohammed Al Midfa, CEO of Expo Centre, along with senior officials and distinguished guests, including industry experts and executives from leading perfume companies.

After the official opening, attendees toured the exhibition, which covers an area of 8,000 square meters, engaging with leading exhibitors and exploring their flagship perfume products and innovations. They also visited the “Emiratis for Ouds and Perfumes” pavilion, which showcased premium fragrances from prominent Emirati entrepreneurs and young professionals in the fragrance industry.

Abdallah Al Owais emphasized the Sharjah Chamber’s dedication to supporting the perfume manufacturing and trading sector, recognizing its importance within the broader retail landscape.

He noted that specialized events are vital for fostering connections between businesses and consumers, assisting local perfume brands in establishing their presence in international markets, and promoting the industry’s potential in the UAE and Gulf region.

With a deep connection to the region’s cultural heritage and a growing demand for luxury and oriental products, the perfume industry presents promising opportunities for growth and success. Al Owais highlighted that the Emirates Perfume and Oud Exhibition is a key catalyst for local market growth, driven by continuous innovation, product diversification, and increased competitiveness to meet changing consumer preferences.

Saif Al Midfa added that the exhibition is anticipated to attract thousands of manufacturers, traders, suppliers, and enthusiasts from the perfume industry over its 10-day duration. It provides visitors with the chance to acquire the latest perfumes and authentic oriental fragrances while allowing participating exhibitors to showcase their innovations.

He noted that the second edition of the Emirates Perfumes and Oud Exhibition builds on the significant success of last year's inaugural event, resulting in a 100% increase in exhibitors this year. This growth reflects the strong confidence both exhibitors and visitors have in Expo Centre Sharjah and its leading role in the exhibition industry across various sectors.

This year's exhibition unites major manufacturers and experts from the perfume industry under one roof, presenting a diverse array of global and local perfume products. It features a grand showcase of exquisite oriental Arabian fragrances and premium Oud that capture the essence and authenticity of Emirati and Gulf heritage.

Furthermore, it serves as a crucial platform for local businesses and perfume industry professionals to connect with leading global fragrance manufacturers and distributors, facilitating business deals and establishing strategic partnerships in the fragrance sector.