emirates7 - Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), and The Game Fair Ltd, have announced the signing of a sponsorship agreement that includes all three Game Fairs in the United Kingdom (UK), Scotland and Wales.

As part of this partnership, 15 prestigious British and international companies will participate in the next edition of the exhibition, and the organisers of The Game Fair will undertake the promotion and marketing of ADIHEX in all fairs they hold across Britain and Europe.

In a statement, The Game Fair highlighted the importance of the partnership with ADIHEX, affirming that the exhibition shares the culture, heritage, and authentic sports of the Emirati people with over 100,000 visitors, including falconers, hunting and equestrian enthusiasts, end users, traders, major buyers, and VIPs from around the world. The agreement will also see the Emirates Falconers’ Club (EFC) taking part in the three Game Fairs alongside ADIHEX.

The new sponsorship agreement means visitors to all British events this summer will be able to visit the ADIHEX and EFC trade stand to learn more about falconry, equestrian, fishing, hunting, and safaris in the UAE. ADIHEX will be bringing leading brands from their event to the Game Fairs, giving visitors the chance to learn more about the Emirati culture. Furthermore, there will be thrilling displays from the ADIHEX and EFC contingent in the main arenas on all days of the Game Fairs.

James Gower, Managing Director of The Game Fair Ltd, said, "We are proud to extend this unique opportunity to the GWCT Scottish Game Fair and the GWCT Welsh Game Fair. ADIHEX is the largest event of its kind in the Middle East and Africa with a blend of thrilling displays and interesting exhibitors, so we are delighted to be able to share a flavour of the Emirati sporting heritage with visitors to the Game Fairs this summer and autumn."

For his part, Majed Ali Al Mansouri, Chairman of ADIHEX Higher Organising Committee, and Secretary-General of Emirates Falconers’ Club, highlighted the significance of developing this partnership and sponsorship for this year 2022, after it proved its success in 2021, in boosting cultural exchange among our countries since it is considered an important element in civilisation development of humanity.

"Such partnership reflects the historically rooted relations and fruitful cooperation in various areas between the UAE and the UK. It is our pleasure today that ADIHEX is the sponsor for all 2022 Game Fairs. These international events reflects British traditions and original skills in sports that have been inherited for centuries, thus strengthen the mutual efforts toward preserving the shared cultural heritage," Al Mansouri added.