emirates7 - Emirates Skywards has launched a massive giveaway of 25 million miles to celebrate the 25th anniversary of its loyalty programme, which now counts 37 million members worldwide. The 25-day campaign, one of the largest prize promotions in the aviation sector, kicked off today.
At the heart of the celebrations is a raffle offering members the chance to win between 100,000 and 250,000 miles, with one lucky winner set to take home a grand prize of one million miles. To participate, members must earn Skywards miles with Emirates, flydubai, or partner brands during the promotion, which runs through October 20.
“Reaching 25 years is a remarkable milestone,” said Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards. “We’re delighted to celebrate with 25 days of surprises, offers, and rewards for our members.”
Other anniversary perks include a 50% bonus on miles earned from Emirates and flydubai bookings, and a 25% bonus on partner airline flights, shopping, and dining. Early October will also bring special activities at Dubai International Airport, such as interactive quizzes, complimentary lounge access, and Skywards-branded trucks serving free ice cream.
Since its launch in 2000 with just 76,000 members, Skywards has grown into a global powerhouse with members from more than 190 countries, adding around 78,000 new members each week. “Our growth has always been rooted in listening to our members and offering tailored experiences that lasting value,” Ben Khedher noted.
Today, Emirates Skywards partners with over 100 companies, giving members access to 1,400 flight destinations, 30,000 hotels, and 7,200 retail brands. The programme facilitates over 120,000 daily transactions and has seen nearly 400 billion miles redeemed since inception.
Recognised as the ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025, Skywards features four membership tiers, offering exclusive benefits. Members can earn and redeem miles for flights, upgrades, hotels, shopping, and even unique experiences such as premier sporting events.
At the heart of the celebrations is a raffle offering members the chance to win between 100,000 and 250,000 miles, with one lucky winner set to take home a grand prize of one million miles. To participate, members must earn Skywards miles with Emirates, flydubai, or partner brands during the promotion, which runs through October 20.
“Reaching 25 years is a remarkable milestone,” said Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards. “We’re delighted to celebrate with 25 days of surprises, offers, and rewards for our members.”
Other anniversary perks include a 50% bonus on miles earned from Emirates and flydubai bookings, and a 25% bonus on partner airline flights, shopping, and dining. Early October will also bring special activities at Dubai International Airport, such as interactive quizzes, complimentary lounge access, and Skywards-branded trucks serving free ice cream.
Since its launch in 2000 with just 76,000 members, Skywards has grown into a global powerhouse with members from more than 190 countries, adding around 78,000 new members each week. “Our growth has always been rooted in listening to our members and offering tailored experiences that lasting value,” Ben Khedher noted.
Today, Emirates Skywards partners with over 100 companies, giving members access to 1,400 flight destinations, 30,000 hotels, and 7,200 retail brands. The programme facilitates over 120,000 daily transactions and has seen nearly 400 billion miles redeemed since inception.
Recognised as the ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025, Skywards features four membership tiers, offering exclusive benefits. Members can earn and redeem miles for flights, upgrades, hotels, shopping, and even unique experiences such as premier sporting events.