emirates7 - The Abu Dhabi Businesswomen Council has partnered with Publicis Groupe Middle East to launch Ra’idah, a new initiative designed to empower women entrepreneurs in Abu Dhabi.

Ra’idah is a year-long program aimed at accelerating the growth of women-led businesses by providing participants with essential skills and tools, particularly in digital and social media marketing, to enhance business expansion.

Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, stated that under the agreement with Publicis Groupe, the program will support 10 women entrepreneurs in its inaugural year. The initiative will also include interactive workshops and advanced training sessions, equipping participants with key competencies and professional networks vital for long-term entrepreneurial success.

Basil Kakish, CEO of Publicis Groupe Middle East & Türkiye, emphasized the significance of the collaboration, stating, "Our goal through this partnership is to provide women entrepreneurs with the skills, knowledge, and resources they need to scale their businesses. We are proud to support Abu Dhabi’s vision of fostering entrepreneurship and to collaborate with the Abu Dhabi Businesswomen Council in expanding knowledge and creating new opportunities for women in business."