fashion and craftsmanship

The island creates its own brand to promote local designers: Moda
Artesana de Mallorca
Only creators who carry out 75% of their production process on the
island may join this label.

To support local professionals working in the island’s
fashion sector, the brand ‘Moda Artesana de Mallorca’, meaning artisan fashion
of Mallorca, has been launched.
Held under the brand ‘Dress Mallorca’, which invites consumers and creators to
appreciate garments and accessories crafted on the island using traditional
techniques and materials. In this way, wearing local products becomes a way of
supporting Mallorca’s cultural identity and talent, as well as a commitment to a
sustainable and conscious fashion approach.
Through this initiative, the artisans’ practices of the island’s designers are
preserved as a valuable part of cultural heritage, reflecting a genuine
expression of Mallorcan identity and sustainability.
The project stands as a symbol of ‘authentic silent luxury’, highlighting the
artisanal craft behind each piece and seeking to support both small creators
and new generations who choose to preserve this form of production.

Protection of culture, tradition, and the natural environment
In a global context where fashion moves towards mass production and
standardisation, this brand aims to emphasise the value of craftsmanship,
quality, and tradition. Similarly, initiatives of this kind help reduce the impacts of
climate change by promoting fashion that uses local products and techniques
rooted in tradition and respect for the natural, cultural, and social environment.
To ensure the quality and authenticity of the products under this label, a
Technical Committee has been set up, comprising experts in fashion,
craftsmanship, commerce, communication, and design. This committee is
tasked with defining and supervising the criteria that participants must meet,
including the requirement to hold official artisan certifications. It is also

compulsory that at least 75% of the production process takes place on the
island, thereby guaranteeing the local and artisanal nature of the garments and
accessories that bear the seal.
The Fundació Turisme Responsable de Mallorca promotes a tourism model
based on sustainability and shared responsibility through initiatives such as the
Pledge, Manifesto for Responsible Tourism. In this way, a more conscious
approach is encouraged among both residents and visitors. In this context,
protecting and valuing culture, craftsmanship, and local products is essential to
preserving the island’s identity and biodiversity.

Local is key
This is one of the pillars of the Pledge, which encourages people to buy,
consume, and live as a genuine member of the local community — that is, as
an ‘authentic Mallorcan’. Because in Mallorca, local goes beyond a trend; it is a
way of life that drives the economy and bolsters communities. By choosing
local, we directly contribute to Mallorca’s well-being, promoting a sustainable
and respectful model.

Join the Pledge!
Join the Pledge, the Commitment to Responsible Tourism.
By signing it, you not only support a more conscious form of tourism but also
actively contribute to the preservation of our island.
Visit the website and discover how you can be part of the Mallorca of tomorrow
at www.mallorcapledge.com.