emirates7 - The Irthi Contemporary Crafts Council is showcasing Emirati heritage and traditional handicrafts with a modern creative twist at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2025, taking place at ADNEC Centre Abu Dhabi until 7 September.
The Council’s participation in this high-profile cultural and heritage event underscores its dedication to reinterpreting traditional crafts through innovative designs that reflect the UAE’s national identity, meet community aspirations, and elevate local craftsmanship to the global stage.
Reem BinKaram, Director-General of Irthi Contemporary Crafts Council, highlighted the significance of the Council’s debut at the exhibition, noting that hunting and equestrian activities are deeply rooted in Emirati heritage and identity.
In remarks to the Emirates News Agency (WAM), she explained that the participation aligns with Irthi’s mission to expand the reach of crafts both locally and internationally. She emphasized that the initiative aims to present Emirati heritage and handicrafts in a contemporary light while highlighting the artisans’ creativity in transforming traditional practices into products that resonate with younger generations.
BinKaram also stressed the crucial role of Emirati craftswomen as key contributors to preserving heritage and fostering a diversified, sustainable economy.
She further noted that the Council is a pioneering institution dedicated to safeguarding and enhancing traditional crafts by integrating them with modern design. Irthi focuses on empowering craftswomen through training and skills development across the UAE, the Middle East, North Africa, and Asia, currently supporting a network of more than 840 artisans.
The Council’s participation in this high-profile cultural and heritage event underscores its dedication to reinterpreting traditional crafts through innovative designs that reflect the UAE’s national identity, meet community aspirations, and elevate local craftsmanship to the global stage.
Reem BinKaram, Director-General of Irthi Contemporary Crafts Council, highlighted the significance of the Council’s debut at the exhibition, noting that hunting and equestrian activities are deeply rooted in Emirati heritage and identity.
In remarks to the Emirates News Agency (WAM), she explained that the participation aligns with Irthi’s mission to expand the reach of crafts both locally and internationally. She emphasized that the initiative aims to present Emirati heritage and handicrafts in a contemporary light while highlighting the artisans’ creativity in transforming traditional practices into products that resonate with younger generations.
BinKaram also stressed the crucial role of Emirati craftswomen as key contributors to preserving heritage and fostering a diversified, sustainable economy.
She further noted that the Council is a pioneering institution dedicated to safeguarding and enhancing traditional crafts by integrating them with modern design. Irthi focuses on empowering craftswomen through training and skills development across the UAE, the Middle East, North Africa, and Asia, currently supporting a network of more than 840 artisans.