emirates7 - Alia Abdulsalam is set to become the first Emirati woman to compete in the Formula 4 Powerboat World Championship, marking a groundbreaking achievement for Emirati women’s sports as she embarks on her upcoming international races.
She will kick off her 2025 racing season at the Norway Grand Prix on August 15, followed by her participation in the highly competitive Formula 4 Powerboat World Championship event in Italy on September 16, one of the season’s key races.
Nirvana Holding, together with 9Yards Communications, has officially announced a sponsorship deal with Emirati powerboat racer Alia Abdulsalam Firoz. As part of the agreement, both companies will provide travel, tourism, and media support for her local and international appearances in Formula powerboat competitions.
This collaboration highlights the shared dedication of both organizations to nurturing national talent and empowering Emirati women, especially in marine sports, while boosting their visibility on regional and global stages.
The signing ceremony was attended by Omar Al Ali, CEO of Nirvana Holding, who emphasized that backing Alia Abdulsalam aligns with the Group’s mission to contribute to the advancement of Emirati sports. He remarked, “We are honored to sponsor the first Emirati woman competing in Formula powerboat racing and have full confidence in her outstanding ability to represent the UAE worldwide. This partnership reaffirms our commitment to supporting Emirati athletes and creating inspiring success stories.”
Alia Abdulsalam conveyed her appreciation for the sponsorship, saying, “I am deeply thankful to Nirvana Holding and 9Yards Communications for their incredible support, which greatly motivates me and my team as we aim for championship victories. Our ambition is clear — to compete for top spots in every race and proudly represent the UAE on the international stage.”
She will kick off her 2025 racing season at the Norway Grand Prix on August 15, followed by her participation in the highly competitive Formula 4 Powerboat World Championship event in Italy on September 16, one of the season’s key races.
Nirvana Holding, together with 9Yards Communications, has officially announced a sponsorship deal with Emirati powerboat racer Alia Abdulsalam Firoz. As part of the agreement, both companies will provide travel, tourism, and media support for her local and international appearances in Formula powerboat competitions.
This collaboration highlights the shared dedication of both organizations to nurturing national talent and empowering Emirati women, especially in marine sports, while boosting their visibility on regional and global stages.
The signing ceremony was attended by Omar Al Ali, CEO of Nirvana Holding, who emphasized that backing Alia Abdulsalam aligns with the Group’s mission to contribute to the advancement of Emirati sports. He remarked, “We are honored to sponsor the first Emirati woman competing in Formula powerboat racing and have full confidence in her outstanding ability to represent the UAE worldwide. This partnership reaffirms our commitment to supporting Emirati athletes and creating inspiring success stories.”
Alia Abdulsalam conveyed her appreciation for the sponsorship, saying, “I am deeply thankful to Nirvana Holding and 9Yards Communications for their incredible support, which greatly motivates me and my team as we aim for championship victories. Our ambition is clear — to compete for top spots in every race and proudly represent the UAE on the international stage.”