Shams to revolutionise customer engagement with AI

emirates7 - Sharjah Media City (Shams) has announced a strategic alliance with SleekFlow, a global leader in AI-powered omnichannel messaging solutions.

The partnership, established through Mazeed—Shams’ value-added services platform—is designed to equip entrepreneurs and small and medium-sized enterprises (SMEs) with advanced tools and training to improve customer engagement and boost sales performance.

SleekFlow, an AI-driven platform trusted by more than 2,000 businesses in 70 countries, consolidates communication channels like WhatsApp, Instagram, TikTok, Messenger, SMS, and website live chat into a single streamlined interface. This integration enables teams to concentrate on building meaningful, revenue-generating relationships with customers.

With built-in capabilities that connect seamlessly to e-commerce platforms, payment gateways, calendars, and CRM systems, SleekFlow’s AI Revenue Agent can handle the full customer journey—from initial inquiry to final sale. The platform offers features like personalised product recommendations, payment collection, and appointment scheduling. Its Inbox Copilot further supports teams by centralising communication, automating repetitive processes, and identifying key follow-ups and upselling opportunities.

“Communication innovation is vital to business success,” said Rashid Sahoo, Director of Operations at Shams. “This collaboration with SleekFlow provides our entrepreneurs with cutting-edge AI tools that streamline customer interactions and enhance competitiveness in today’s digital environment.”

SleekFlow Founder and CEO Henson Tsai commented, “Through this partnership, businesses will gain the ability to connect effortlessly with customers across various social platforms like WhatsApp and TikTok. By combining SleekFlow’s adaptive e-commerce integrations with Shams’ vibrant business ecosystem, we aim to support startups and SMEs in the Middle East with the digital tools they need to grow and innovate.”

Jack Chan, UAE Country Manager at SleekFlow, added, “Our alliance with Shams underscores SleekFlow’s dedication to strengthening UAE businesses with intelligent chat solutions that enhance engagement, increase conversions, and foster customer loyalty—especially in dynamic industries such as e-commerce and creative media.”

As part of the collaboration, Shams community members will benefit from exclusive packages and special offers, making advanced AI technology more accessible to emerging businesses.