emirates7 - Adobe has strengthened its position in creative ideation with a significant expansion of Adobe Firefly — its platform for AI-powered content brainstorming, creation, and production — by launching image and video generation capabilities on mobile devices.

The new Firefly app, now available on iOS and Android, allows users to generate, edit, and experiment with images and videos using AI from virtually anywhere. Both the mobile and web versions of Firefly support standalone creative exploration and integrate smoothly with Adobe Creative Cloud apps, ensuring seamless transitions from initial concept to final production.

A major addition to the platform, Firefly Boards (currently in public beta on the web), reimagines collaborative ideation by introducing video to its AI-first moodboarding experience. This allows creative teams to work together more effectively, experimenting and refining visual concepts across various media types using AI-enhanced editing tools.

Further expanding its generative AI capabilities, Adobe has incorporated models from new partners such as Ideogram, Luma AI, Pika, and Runway, joining existing collaborations with OpenAI, Google, and Black Forest Labs. These additions offer creators more flexibility and stylistic variety, with partner models debuting in Firefly Boards and soon rolling out across the broader Firefly platform.