emirates7 - Shaikha Nasser Al Nowais, the Secretary-General Elect of the United Nations World Tourism Organisation (UNWTO) for the 2026–2029 term, highlighted technology as a fundamental element in advancing a sustainable and responsible tourism industry both regionally and globally.

She emphasized the crucial role technology plays in creating innovative tourism models grounded in global best practices.

In a meeting with representatives from leading French travel and tourism tech companies, Al Nowais noted that tourism not only improves quality of life while safeguarding privacy but also delivers unique experiences to visitors from around the world.

The discussion took place during VivaTech 2025, a Paris-based event centered on entrepreneurship and cutting-edge technology.

Al Nowais and the attendees explored the future of innovation and advanced technology within the tourism sector. She underlined the significance of digital solutions for enhancing service efficiency and preparing the industry to adapt to ongoing technological changes.

Additionally, she stressed the need to boost private sector investment in the next phase to develop smart digital solutions that support sustainable tourism and establish a unified digital infrastructure, ultimately improving operational efficiency across the sector.