emirates7 - At the Global Media Congress in Abu Dhabi, a session titled "Game-Changing Media: The Rise of Sportainment in the Middle East and Beyond" delved into the transformative growth of global sports media.
The discussion examined advancements in digital platforms, broadcasting innovations, and the Middle East's significant investments in sports infrastructure. Panellists explored the influence of global partnerships, the role of regional sports networks, and strategies to engage younger audiences.
The session also underscored the economic and cultural impact of sports media in the UAE and worldwide, emphasizing the need to balance commercial goals with respect for local cultural values. It further highlighted the importance of regional collaboration in sustaining the momentum of growth.
Renowned sports journalist Lotfi Al-Zoubi remarked on how Gulf nations, particularly the UAE, have emerged as global sports hubs through visionary leadership, cutting-edge infrastructure, and hosting world-class events.
He noted that partnerships with international sports icons and robust investments in regional leagues have elevated their status, putting them on par with leading global competitions.
Al-Zoubi also touched on the broader implications of sports, citing its positive effects on the economy, tourism, and society. He emphasized the critical role of government support in nurturing young talent while safeguarding them from social risks.
The discussion examined advancements in digital platforms, broadcasting innovations, and the Middle East's significant investments in sports infrastructure. Panellists explored the influence of global partnerships, the role of regional sports networks, and strategies to engage younger audiences.
The session also underscored the economic and cultural impact of sports media in the UAE and worldwide, emphasizing the need to balance commercial goals with respect for local cultural values. It further highlighted the importance of regional collaboration in sustaining the momentum of growth.
Renowned sports journalist Lotfi Al-Zoubi remarked on how Gulf nations, particularly the UAE, have emerged as global sports hubs through visionary leadership, cutting-edge infrastructure, and hosting world-class events.
He noted that partnerships with international sports icons and robust investments in regional leagues have elevated their status, putting them on par with leading global competitions.
Al-Zoubi also touched on the broader implications of sports, citing its positive effects on the economy, tourism, and society. He emphasized the critical role of government support in nurturing young talent while safeguarding them from social risks.