emirates7 - China boasts 59 UNESCO World Heritage sites, including 40 designated for their cultural value, 15 for their natural beauty, and four that are recognised for both cultural and natural significance.
As reported by China Daily, a global initiative was launched on Saturday in Turpan, located in the Xinjiang Uygur Autonomous Region, with the goal of promoting China’s 40 cultural heritage sites to international tourists.
The campaign, named the "Nihao! China" 2025 World Cultural Heritage Tourism Overseas Promotion Season, will continue through November. Its objective is to enhance global awareness and interest in China’s UNESCO-listed cultural sites through a variety of promotional efforts, including video presentations and photography exhibitions. Organisers also plan special offline promotional events in countries such as Japan, the United Kingdom, and the United States.
The launch event included keynote addresses and panel discussions that focused on Xinjiang’s tourism assets, the cultural legacy of the Silk Road, and strategies for developing UNESCO World Heritage sites through sustainable tourism.
Francesco Frangialli, honorary secretary-general of the UN World Tourism Organization, emphasised the importance of protecting, sustaining, enriching, and wisely utilising cultural heritage for both economic growth and social advancement.
He remarked that while UNESCO status can help highlight a site’s value and promote its preservation, it also comes with risks. "On one hand, such recognition encourages care and conservation. On the other, it may lead to over-tourism, which can diminish the visitor experience and even cause physical damage to the site," he cautioned.
As reported by China Daily, a global initiative was launched on Saturday in Turpan, located in the Xinjiang Uygur Autonomous Region, with the goal of promoting China’s 40 cultural heritage sites to international tourists.
The campaign, named the "Nihao! China" 2025 World Cultural Heritage Tourism Overseas Promotion Season, will continue through November. Its objective is to enhance global awareness and interest in China’s UNESCO-listed cultural sites through a variety of promotional efforts, including video presentations and photography exhibitions. Organisers also plan special offline promotional events in countries such as Japan, the United Kingdom, and the United States.
The launch event included keynote addresses and panel discussions that focused on Xinjiang’s tourism assets, the cultural legacy of the Silk Road, and strategies for developing UNESCO World Heritage sites through sustainable tourism.
Francesco Frangialli, honorary secretary-general of the UN World Tourism Organization, emphasised the importance of protecting, sustaining, enriching, and wisely utilising cultural heritage for both economic growth and social advancement.
He remarked that while UNESCO status can help highlight a site’s value and promote its preservation, it also comes with risks. "On one hand, such recognition encourages care and conservation. On the other, it may lead to over-tourism, which can diminish the visitor experience and even cause physical damage to the site," he cautioned.