emirates7 - The British luxury fashion brand announced the partnership with Amna Al Qubaisi during a panel session at the World Sports Summit

Jimmy Choo will partner with Amna Al Qubaisi, the first Emirati and Arab woman to compete in Formula E, for a fashion campaign that will by the end of January.

Jimmy Choo, the British luxury fashion brand, announced the partnership during a panel session at the World Sports Summit, a premium sport event taking place in Madinat Jumeirah.

"Luxury brands are shifting from inaccessible to intentional and also curated and athletes. We're creating that gateway," the president of Jimmy Choo, Jaime Wynn, said.