emirates7 - Pakistan’s Prime Minister Shehbaz Sharif has appointed Sheikha Asma Al Thani—a Qatari royal and accomplished mountaineer—as the country’s Brand Ambassador for Mountains and Tourism, following her landmark ascent of Nanga Parbat, one of the world’s most challenging peaks.
The announcement was made shortly after Sheikha Asma became the first woman from Qatar to conquer the 8,126-meter-high Nanga Parbat, known as the "Killer Mountain," located in Pakistan’s Gilgit-Baltistan region.
Her appointment is being viewed as a meaningful diplomatic gesture and a strategic effort to boost Pakistan’s image as a prime destination for high-altitude adventure tourism.
In a message shared on X (formerly Twitter), Prime Minister Sharif commended her accomplishment, describing it as “a powerful message of courage and determination,” and a reflection of the strong bonds between Pakistan and Qatar.
“I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism,” he stated.
On Instagram, Sheikha Asma reflected on the climb, writing: “Alhamdulillah, Nanga Parbat. My ninth 8000er and one of the hardest climbs I’ve experienced. This mountain challenged me in unexpected ways… a constant reminder of how delicate life can be.”
She continued: “There were moments of surrender, but also a strength I didn’t know I still had. I climb not just to stand on summits, but to reconnect with what truly matters.”
The announcement was made shortly after Sheikha Asma became the first woman from Qatar to conquer the 8,126-meter-high Nanga Parbat, known as the "Killer Mountain," located in Pakistan’s Gilgit-Baltistan region.
Her appointment is being viewed as a meaningful diplomatic gesture and a strategic effort to boost Pakistan’s image as a prime destination for high-altitude adventure tourism.
In a message shared on X (formerly Twitter), Prime Minister Sharif commended her accomplishment, describing it as “a powerful message of courage and determination,” and a reflection of the strong bonds between Pakistan and Qatar.
“I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism,” he stated.
On Instagram, Sheikha Asma reflected on the climb, writing: “Alhamdulillah, Nanga Parbat. My ninth 8000er and one of the hardest climbs I’ve experienced. This mountain challenged me in unexpected ways… a constant reminder of how delicate life can be.”
She continued: “There were moments of surrender, but also a strength I didn’t know I still had. I climb not just to stand on summits, but to reconnect with what truly matters.”