Beijing to open world's first '4S store' for embodied AI robots

emirates7 - Beijing is set to launch the world’s first “4S store” dedicated to embodied artificial intelligence (AI) robots, highlighting China’s growing efforts to commercialize advanced robotics.

Unveiled at a recent press conference, the innovative facility will open this August during the 2025 World Robot Conference in Yizhuang, a southern district of the capital known for its robotics industry. According to China Central Television (CCTV), the store is modeled after the traditional 4S concept used in the automotive sector—offering sales, service, spare parts, and surveys—but tailored for intelligent robots.

The store will include interactive zones that allow customers to engage with robots in realistic scenarios, offering hands-on experiences with their features and functions. It will also feature a nationwide, rapid-response spare parts network and a skilled team dedicated to robot maintenance, repairs, and assembly.

Interest in the initiative is already strong, with over 100 robotics-related supply chain companies, including 30 specializing in humanoid robots, expressing intent to join the project. Ten major players in the embodied AI field—such as the Beijing Humanoid Robot Innovation Center, UBTECH, and Galaxea—have already signed partnership agreements and will be among the first companies to move into the store.

Liang Liang, Deputy Director of Yizhuang’s administrative committee, emphasized that this 4S store represents a significant milestone in shaping a dynamic robotics ecosystem in Yizhuang. He said it would accelerate the growth of robotics firms while strengthening Yizhuang’s position as a globally recognized robotics hub.

Currently, Yizhuang is home to more than 300 robotics and smart manufacturing firms and accounts for about half of Beijing’s entire robotics industry output, which exceeds 10 billion yuan (approximately USD 1.39 billion). The district is also the permanent host of the World Robot Conference.

Yizhuang has gained international attention in recent months, including earlier this year when it hosted the world’s first humanoid robot half-marathon. The 21.0975-kilometer race saw participation from 20 robotics teams representing academic, research, and tech institutions, who competed alongside human runners. The humanoid robot “Tiangong Ultra,” developed by the Beijing Humanoid Robot Innovation Center, won the race with a finishing time of 2 hours, 40 minutes, and 42 seconds.

According to Liang, Yizhuang is rapidly establishing itself as a breeding ground for the next generation of robotics innovation and a strategic link to the global robotics market.