emirates7 - The Securities and Commodities Authority (SCA) has officially launched the region’s first “Finfluencer” licence—an innovative regulatory step aimed at bringing structure and oversight to digital financial content creators.
This pioneering initiative introduces a formal governance framework for individuals who provide investment advice, recommendations, or financial promotions via digital platforms. Its primary goal is to strengthen investor protection in the UAE.
Waleed Saeed Al Awadhi, CEO of the SCA, emphasized that the Finfluencer licence is more than a regulatory tool—it is a strategic effort to reshape the role of regulatory bodies in the digital age. According to him, the move reflects the SCA’s ambition to raise global standards for market transparency, integrity, and trust in financial systems.
Positioning itself as a catalyst for progressive change, the SCA is embracing adaptive regulatory models to keep pace with the rapid evolution of the financial and investment sectors.
This initiative is part of a broader set of incentive measures by the SCA to modernize its regulatory framework in alignment with the digital finance revolution. To encourage participation, the SCA has waived fees related to registration, renewal, and legal consultation for three years. This reflects a broader commitment to streamlining government procedures and fostering innovation within a well-regulated environment.
The Finfluencer licence is open to individuals who provide financial or investment-related recommendations involving regulated products or services within the UAE, across digital or traditional media platforms. Applicants must register with the SCA and meet all relevant regulatory standards to ensure investor safety and build public confidence in the capital markets.
A Finfluencer is defined as someone officially registered with the SCA to offer advice or opinions on financial products, services, or virtual assets—whether related to buying, selling, or holding—through various formats such as social media posts, blogs, forums, seminars, public appearances, or published analyses.
The licence also covers individuals who and share financial content that engages audiences through visuals, commentary, advice, or discussions about investment opportunities or specific financial instruments within the UAE.
This licensing initiative aligns with the SCA’s broader strategic objective to position the UAE as a premier financial hub regionally and globally. By adopting flexible and forward-thinking regulatory strategies, the SCA underscores its dedication to maintaining market integrity, promoting financial education, and aligning with international standards in the digital financial space.
This pioneering initiative introduces a formal governance framework for individuals who provide investment advice, recommendations, or financial promotions via digital platforms. Its primary goal is to strengthen investor protection in the UAE.
Waleed Saeed Al Awadhi, CEO of the SCA, emphasized that the Finfluencer licence is more than a regulatory tool—it is a strategic effort to reshape the role of regulatory bodies in the digital age. According to him, the move reflects the SCA’s ambition to raise global standards for market transparency, integrity, and trust in financial systems.
Positioning itself as a catalyst for progressive change, the SCA is embracing adaptive regulatory models to keep pace with the rapid evolution of the financial and investment sectors.
This initiative is part of a broader set of incentive measures by the SCA to modernize its regulatory framework in alignment with the digital finance revolution. To encourage participation, the SCA has waived fees related to registration, renewal, and legal consultation for three years. This reflects a broader commitment to streamlining government procedures and fostering innovation within a well-regulated environment.
The Finfluencer licence is open to individuals who provide financial or investment-related recommendations involving regulated products or services within the UAE, across digital or traditional media platforms. Applicants must register with the SCA and meet all relevant regulatory standards to ensure investor safety and build public confidence in the capital markets.
A Finfluencer is defined as someone officially registered with the SCA to offer advice or opinions on financial products, services, or virtual assets—whether related to buying, selling, or holding—through various formats such as social media posts, blogs, forums, seminars, public appearances, or published analyses.
The licence also covers individuals who and share financial content that engages audiences through visuals, commentary, advice, or discussions about investment opportunities or specific financial instruments within the UAE.
This licensing initiative aligns with the SCA’s broader strategic objective to position the UAE as a premier financial hub regionally and globally. By adopting flexible and forward-thinking regulatory strategies, the SCA underscores its dedication to maintaining market integrity, promoting financial education, and aligning with international standards in the digital financial space.