emirates7 - A panel discussion titled "CEOs on the Future of Media" generated significant interest on the second day of the Arab Media Forum, part of the broader Arab Media Summit 2025 (AMS 2025). The session brought together prominent media executives to share insights on how technology is reshaping the industry and how it can be embraced as a partner rather than a disruptor.
The panel featured Mohamed Al Mulla, CEO of Dubai Media Incorporated; Nayla Tueni, CEO of An-Nahar Media Group; and Tony Khalifa, General Manager of Almashhad channel. The discussion was moderated by Nadine Khammash from Al Arabiya.
The conversation opened with a focus on the technological evolution of the media sector and the prominent role of the region’s youth. Tueni expressed optimism about the younger generation’s ability to positively influence the media industry. She explained that her organisation had embraced digital transformation nearly 20 years ago, with young talent and AI now energising newsroom operations. She praised the adaptability and eagerness to learn among the youth.
Al Mulla pointed out that younger audiences are increasingly consuming content from diverse sources, which offers a unique chance to extend Arab cultural influence globally and reach new audiences through modern media platforms.
Khalifa spoke about how Almashhad has capitalised on technology to reinforce Arab identity. Reflecting on his shift from traditional to digital media, he shared how he took deliberate steps to adapt and lead the organisation through transformation. He emphasised that Almashhad had broadened its focus beyond identity to include a range of topics like art, culture, economics, and politics, which helped enhance its brand presence. He also noted the channel’s role in integrating social media content into traditional television.
The topic of artificial intelligence also featured prominently in the discussion. Tueni stressed that AI should not be seen as a threat but as a supportive tool that still requires human collaboration. She described it as a technological enabler rather than a competitor.
Al Mulla cited the UAE’s forward-thinking approach, including appointing a minister for AI and achieving widespread internet access. However, he acknowledged that more work is needed to boost Arab content production. Khalifa echoed this sentiment, urging that AI be leveraged to benefit humanity, stressing the importance of seizing the moment.
Tueni admitted that monetising content remains a challenge amid industry changes but maintained that quality content will always find value among audiences. Al Mulla concluded by advocating for continued investment in creativity and innovation. He suggested adopting adaptable strategies, such as embracing influencers as key content drivers, to enhance engagement and revenue.
The panel featured Mohamed Al Mulla, CEO of Dubai Media Incorporated; Nayla Tueni, CEO of An-Nahar Media Group; and Tony Khalifa, General Manager of Almashhad channel. The discussion was moderated by Nadine Khammash from Al Arabiya.
The conversation opened with a focus on the technological evolution of the media sector and the prominent role of the region’s youth. Tueni expressed optimism about the younger generation’s ability to positively influence the media industry. She explained that her organisation had embraced digital transformation nearly 20 years ago, with young talent and AI now energising newsroom operations. She praised the adaptability and eagerness to learn among the youth.
Al Mulla pointed out that younger audiences are increasingly consuming content from diverse sources, which offers a unique chance to extend Arab cultural influence globally and reach new audiences through modern media platforms.
Khalifa spoke about how Almashhad has capitalised on technology to reinforce Arab identity. Reflecting on his shift from traditional to digital media, he shared how he took deliberate steps to adapt and lead the organisation through transformation. He emphasised that Almashhad had broadened its focus beyond identity to include a range of topics like art, culture, economics, and politics, which helped enhance its brand presence. He also noted the channel’s role in integrating social media content into traditional television.
The topic of artificial intelligence also featured prominently in the discussion. Tueni stressed that AI should not be seen as a threat but as a supportive tool that still requires human collaboration. She described it as a technological enabler rather than a competitor.
Al Mulla cited the UAE’s forward-thinking approach, including appointing a minister for AI and achieving widespread internet access. However, he acknowledged that more work is needed to boost Arab content production. Khalifa echoed this sentiment, urging that AI be leveraged to benefit humanity, stressing the importance of seizing the moment.
Tueni admitted that monetising content remains a challenge amid industry changes but maintained that quality content will always find value among audiences. Al Mulla concluded by advocating for continued investment in creativity and innovation. He suggested adopting adaptable strategies, such as embracing influencers as key content drivers, to enhance engagement and revenue.