emirates7 - FancyTech A&M (Advertising & Marketing) Awards, is pleased to announce the winners, celebrating brands and partners who have demonstrated outstanding creativity, brand relevance, and innovation in retail marketing.
The awards ceremony took place at JW Marriott Hotel Marina, Dubai, on 15 May 2025, gathering more than 40 nominated brands and industry experts from across MENA and key international markets. The FancyTech A&M Awards, known as THE TAG, mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing campaigns.
This annual award spans 14 categories, such as AI Marketing Excellence Award, Most Admired Retail Campaign of the Year, and Most Admired Retail Launch Campaign of the Year, among others. Awardees are selected by an independent, cross-disciplinary jury with representatives from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, and the BPG Group.
FancyTech is a global leader in AI-powered commercial content, offering end-to-end visual solutions—from creation to distribution across digital and social platforms. With a portfolio of over 1,000 clients in more than 10 countries, FancyTech recently announced its strategic expansion into the Middle East, establishing Dubai as its MENA headquarters.
"Partnering with the A&M Awards reflects our commitment to championing innovation that embraces personalization-at-scale," shared William Li, CEO of FancyTech. "It’s about recognizing how AI, creativity, and marketing expertise converge. This year’s winners remind us that great marketing always needs to be targeted to become more meaningful and effective."
This year’s awards highlighted outstanding examples in localized content, customer engagement, and personalized promotions.
Winners were selected from diverse industries, such as retail, e-commerce, financial services, creative agencies, and real estate. “We used to spend the entire budget on one or two sets of creatives,” says Lolen Windra, CEO of Space and Shapes, an AI Marketing Ecosystem Partner Award winner. “Now, we can produce several sets on the same budget. We tell our clients that with FancyTech, it's three times more cost-efficient and two times faster than traditional production.“
The awards ceremony took place at JW Marriott Hotel Marina, Dubai, on 15 May 2025, gathering more than 40 nominated brands and industry experts from across MENA and key international markets. The FancyTech A&M Awards, known as THE TAG, mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing campaigns.
This annual award spans 14 categories, such as AI Marketing Excellence Award, Most Admired Retail Campaign of the Year, and Most Admired Retail Launch Campaign of the Year, among others. Awardees are selected by an independent, cross-disciplinary jury with representatives from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, and the BPG Group.
FancyTech is a global leader in AI-powered commercial content, offering end-to-end visual solutions—from creation to distribution across digital and social platforms. With a portfolio of over 1,000 clients in more than 10 countries, FancyTech recently announced its strategic expansion into the Middle East, establishing Dubai as its MENA headquarters.
"Partnering with the A&M Awards reflects our commitment to championing innovation that embraces personalization-at-scale," shared William Li, CEO of FancyTech. "It’s about recognizing how AI, creativity, and marketing expertise converge. This year’s winners remind us that great marketing always needs to be targeted to become more meaningful and effective."
This year’s awards highlighted outstanding examples in localized content, customer engagement, and personalized promotions.
Winners were selected from diverse industries, such as retail, e-commerce, financial services, creative agencies, and real estate. “We used to spend the entire budget on one or two sets of creatives,” says Lolen Windra, CEO of Space and Shapes, an AI Marketing Ecosystem Partner Award winner. “Now, we can produce several sets on the same budget. We tell our clients that with FancyTech, it's three times more cost-efficient and two times faster than traditional production.“