emirates7 - Etihad Water and Electricity (EtihadWE) customers will soon be rewarded for paying their utility bills on time through a new partnership with Emirates Petroleum Company (Emarat), which will integrate the EmCan loyalty programme into EtihadWE’s services.
With this collaboration, EtihadWE customers can earn EmCoins — loyalty points from the EmCan programme — for punctual bill payments. These points can be redeemed at a wide range of EmCan partner businesses, including Emarat service stations, convenience stores, and various retail, dining, and lifestyle outlets across the UAE.
EmCan, operated by Emarat, is a comprehensive rewards platform designed to give customers value for their everyday purchases.
“Our customers — from homes and farms to large industries — have always been central to our mission,” said Eng. Yousif Al Ali, CEO of EtihadWE. “We are committed to evolving into a customer-first utility provider that delivers not only dependable service and competitive rates but also smart solutions that drive both savings and satisfaction."
He continued, “This partnership with Emarat highlights our focus on innovation and customer value. By turning routine tasks like bill payments into rewarding experiences, we are strengthening our connection with customers and upholding our promise of service excellence and peace of mind.”
Ali Khalifa Al Shamsi, CEO of Emarat, added, “Our collaboration with EtihadWE represents a significant expansion of the EmCan ecosystem into essential services. It allows customers to earn meaningful rewards from everyday actions like paying utility bills. Together, we are shaping a more connected, customer-focused future where convenience and value are seamlessly integrated.”
This strategic partnership blends innovation with added value, emphasizing both companies’ commitment to sustainable, smart services. It also supports EtihadWE’s goal of promoting responsible energy use and encouraging timely payments, aligning with the UAE’s broader sustainability objectives.
With this collaboration, EtihadWE customers can earn EmCoins — loyalty points from the EmCan programme — for punctual bill payments. These points can be redeemed at a wide range of EmCan partner businesses, including Emarat service stations, convenience stores, and various retail, dining, and lifestyle outlets across the UAE.
EmCan, operated by Emarat, is a comprehensive rewards platform designed to give customers value for their everyday purchases.
“Our customers — from homes and farms to large industries — have always been central to our mission,” said Eng. Yousif Al Ali, CEO of EtihadWE. “We are committed to evolving into a customer-first utility provider that delivers not only dependable service and competitive rates but also smart solutions that drive both savings and satisfaction."
He continued, “This partnership with Emarat highlights our focus on innovation and customer value. By turning routine tasks like bill payments into rewarding experiences, we are strengthening our connection with customers and upholding our promise of service excellence and peace of mind.”
Ali Khalifa Al Shamsi, CEO of Emarat, added, “Our collaboration with EtihadWE represents a significant expansion of the EmCan ecosystem into essential services. It allows customers to earn meaningful rewards from everyday actions like paying utility bills. Together, we are shaping a more connected, customer-focused future where convenience and value are seamlessly integrated.”
This strategic partnership blends innovation with added value, emphasizing both companies’ commitment to sustainable, smart services. It also supports EtihadWE’s goal of promoting responsible energy use and encouraging timely payments, aligning with the UAE’s broader sustainability objectives.