emirates7 - ADNEC Group has entered into a Memorandum of Understanding (MoU) with Informa, a global leader in organizing exhibitions and events, marking the start of a significant partnership aimed at advancing the exhibition industry in Al Ain.
The collaboration will focus on organizing impactful events that will drive Al Ain's economic and tourism development, aligning with the broader goals of the Emirate of Abu Dhabi. The MoU, signed by Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, and Peter Hall, President of Informa Markets for the Middle East, India, Türkiye, and Africa, outlines plans to launch four new exhibitions at ADNEC Centre Al Ain in 2026 and 2027. These include:
Wahatan Festival of Creativity
Najah Higher Education Expo
The First Harvest Festival
Zaheb x Tawdheef
Humaid Matar Al Dhaheri emphasized, “This partnership with Informa is a key step in further establishing Al Ain as a prominent hub for exhibitions and events. Through this collaboration, we aim to offer new and diverse experiences to the city, stimulate local economic growth, and support cultural and educational advancements. We are excited to work with Informa to deliver these vibrant exhibitions at our main venue, ADNEC Centre Al Ain.”
Peter Hall noted, “This partnership with ADNEC Group presents a unique opportunity to specialized events that resonate with community interests and strategic objectives. We are committed to contributing to Al Ain's evolution and future growth.”
The agreement highlights the shared objective of both organizations to expand the regional exhibition sector and enhance Al Ain’s events scene, with innovative venues supporting cultural, educational, and economic development.
As part of the MoU, ADNEC Group and Informa will collaborate on the planning, organization, and promotion of these exhibitions, laying a solid foundation for impactful, world-class events in Al Ain.
The signing ceremony, attended by senior leaders from both companies, marks the beginning of a new phase of collaboration aimed at bringing new opportunities to the exhibition sector in Al Ain and beyond.
The collaboration will focus on organizing impactful events that will drive Al Ain's economic and tourism development, aligning with the broader goals of the Emirate of Abu Dhabi. The MoU, signed by Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, and Peter Hall, President of Informa Markets for the Middle East, India, Türkiye, and Africa, outlines plans to launch four new exhibitions at ADNEC Centre Al Ain in 2026 and 2027. These include:
Wahatan Festival of Creativity
Najah Higher Education Expo
The First Harvest Festival
Zaheb x Tawdheef
Humaid Matar Al Dhaheri emphasized, “This partnership with Informa is a key step in further establishing Al Ain as a prominent hub for exhibitions and events. Through this collaboration, we aim to offer new and diverse experiences to the city, stimulate local economic growth, and support cultural and educational advancements. We are excited to work with Informa to deliver these vibrant exhibitions at our main venue, ADNEC Centre Al Ain.”
Peter Hall noted, “This partnership with ADNEC Group presents a unique opportunity to specialized events that resonate with community interests and strategic objectives. We are committed to contributing to Al Ain's evolution and future growth.”
The agreement highlights the shared objective of both organizations to expand the regional exhibition sector and enhance Al Ain’s events scene, with innovative venues supporting cultural, educational, and economic development.
As part of the MoU, ADNEC Group and Informa will collaborate on the planning, organization, and promotion of these exhibitions, laying a solid foundation for impactful, world-class events in Al Ain.
The signing ceremony, attended by senior leaders from both companies, marks the beginning of a new phase of collaboration aimed at bringing new opportunities to the exhibition sector in Al Ain and beyond.