emirates7 - Dr. Sultan bin Ahmed Al Jaber, the UAE Minister of Industry and Advanced Technology, oversaw the nationwide launch of a national campaign under the 'Make it in the Emirates' platform, designed to promote locally made products in the UAE.
The initiative, led by the Ministry of Industry and Advanced Technology (MoIAT), brings together nine major retail and e-commerce platforms in the UAE to increase the visibility of locally manufactured products both in physical stores and online. This campaign will run through May, culminating in the Make it in the Emirates 2025 event.
Participating partners include ADNOC Distribution, Noon, Tradeling, Grandiose, Talabat, Carrefour, Lulu, Union Coop, and Spinneys. These partners will offer prominent display spaces for local products and dedicated digital storefronts, backed by various incentives for manufacturers. These incentives include waivers for registration fees, free digital advertising, tailored onboarding and customer support, logistics and storage assistance for up to three months, product registration support, and the creation of promotional videos for social media.
The initiative will feature an annual campaign that collaborates with leading retailers and e-commerce platforms. These partners will offer a mix of incentives, such as prominent online placement, shelf space in stores, training programs, fee waivers, and free digital advertising throughout the campaign. New manufacturers will also receive additional support, including free online storefronts, exemptions from logistics and storage fees for three months, help with product registration, and social media promotion.
A Memorandum of Understanding (MoU) was signed between MoIAT and the campaign partners, including prominent figures such as Omar Al Suwaidi, Under-Secretary of MoIAT; Engineer Bader Al Lamki, CEO of ADNOC Distribution; Mansoor Al Ghurair, CEO of Noon; Mohamed Al Hashemi, CEO of Union Coop; Günther Helm, CEO of Majid Al Futtaim – Retail; Dr. Mussaab Aboud, CEO of Grandiose; Saifee Rupawala, CEO of Lulu Retail; Pedram Assadi, COO of Talabat; Sunil Kumar, CEO of Spinneys; and Alastair Croker, CEO of Tradeling.
Al Suwaidi emphasized that the campaign is part of the ministry's ongoing efforts to foster collaboration with manufacturers and suppliers in the UAE. This public-private partnership is essential to creating a favorable business environment and boosting the competitiveness of local companies. It also supports the UAE’s Year of Community 2025 by encouraging the purchase of locally made products.
ADNOC Distribution’s Al Lamki expressed pride in joining the initiative, noting that their participation would provide valuable incentives, such as dedicated display spaces for UAE-made products in their outlets. Al Hashemi from Union Coop emphasized that every dirham spent on local products contributes to economic resilience and national self-sufficiency.
Majid Al Futtaim’s Helm highlighted the company’s commitment to supporting the UAE's vision for a diversified economy, empowering local manufacturers, and strengthening the supply chain. Noon’s Khalid echoed this sentiment, emphasizing the UAE as an excellent environment for scaling local businesses.
Grandiose’s Aboud expressed the company's dedication to promoting high-quality UAE-made products, while Lulu’s Rupawala reiterated their focus on supporting local enterprises and young entrepreneurs. Talabat’s Assadi highlighted the role of domestic production in driving innovation and supporting the economy, while Spinneys’ Kumar was excited to back homegrown businesses. Tradeling’s Croker emphasized their role in raising awareness of the excellence of UAE-made products through their platform.
This campaign leads up to the Make it in the Emirates 2025 event, set to take place from May 19-22 at the Abu Dhabi National Exhibition Centre. The event will bring together top manufacturers, investors, and strategic partners from both public and private sectors to showcase UAE manufacturing.
The initiative, led by the Ministry of Industry and Advanced Technology (MoIAT), brings together nine major retail and e-commerce platforms in the UAE to increase the visibility of locally manufactured products both in physical stores and online. This campaign will run through May, culminating in the Make it in the Emirates 2025 event.
Participating partners include ADNOC Distribution, Noon, Tradeling, Grandiose, Talabat, Carrefour, Lulu, Union Coop, and Spinneys. These partners will offer prominent display spaces for local products and dedicated digital storefronts, backed by various incentives for manufacturers. These incentives include waivers for registration fees, free digital advertising, tailored onboarding and customer support, logistics and storage assistance for up to three months, product registration support, and the creation of promotional videos for social media.
The initiative will feature an annual campaign that collaborates with leading retailers and e-commerce platforms. These partners will offer a mix of incentives, such as prominent online placement, shelf space in stores, training programs, fee waivers, and free digital advertising throughout the campaign. New manufacturers will also receive additional support, including free online storefronts, exemptions from logistics and storage fees for three months, help with product registration, and social media promotion.
A Memorandum of Understanding (MoU) was signed between MoIAT and the campaign partners, including prominent figures such as Omar Al Suwaidi, Under-Secretary of MoIAT; Engineer Bader Al Lamki, CEO of ADNOC Distribution; Mansoor Al Ghurair, CEO of Noon; Mohamed Al Hashemi, CEO of Union Coop; Günther Helm, CEO of Majid Al Futtaim – Retail; Dr. Mussaab Aboud, CEO of Grandiose; Saifee Rupawala, CEO of Lulu Retail; Pedram Assadi, COO of Talabat; Sunil Kumar, CEO of Spinneys; and Alastair Croker, CEO of Tradeling.
Al Suwaidi emphasized that the campaign is part of the ministry's ongoing efforts to foster collaboration with manufacturers and suppliers in the UAE. This public-private partnership is essential to creating a favorable business environment and boosting the competitiveness of local companies. It also supports the UAE’s Year of Community 2025 by encouraging the purchase of locally made products.
ADNOC Distribution’s Al Lamki expressed pride in joining the initiative, noting that their participation would provide valuable incentives, such as dedicated display spaces for UAE-made products in their outlets. Al Hashemi from Union Coop emphasized that every dirham spent on local products contributes to economic resilience and national self-sufficiency.
Majid Al Futtaim’s Helm highlighted the company’s commitment to supporting the UAE's vision for a diversified economy, empowering local manufacturers, and strengthening the supply chain. Noon’s Khalid echoed this sentiment, emphasizing the UAE as an excellent environment for scaling local businesses.
Grandiose’s Aboud expressed the company's dedication to promoting high-quality UAE-made products, while Lulu’s Rupawala reiterated their focus on supporting local enterprises and young entrepreneurs. Talabat’s Assadi highlighted the role of domestic production in driving innovation and supporting the economy, while Spinneys’ Kumar was excited to back homegrown businesses. Tradeling’s Croker emphasized their role in raising awareness of the excellence of UAE-made products through their platform.
This campaign leads up to the Make it in the Emirates 2025 event, set to take place from May 19-22 at the Abu Dhabi National Exhibition Centre. The event will bring together top manufacturers, investors, and strategic partners from both public and private sectors to showcase UAE manufacturing.