emirates7 - Tradeling Holding, the B2B e-commerce arm of the Dubai Integrated Economic Zones Authority (DIEZ), has finalized an agreement to acquire Axiom Telecom's MENA distribution business. This deal, witnessed by H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, represents a significant step for Tradeling, positioning it as a leading technology partner for global brands, with expected annual revenue surpassing AED2 billion.
Under the agreement, signed by Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, and Abdul Aziz AlBannai, Chairman of Axiom Telecom, Tradeling will acquire 100% of A&T Holding FZCO, which owns Axiom’s major distribution operations. These include Axiom Distribution FZCO in the UAE, focusing on technology distribution and managing experience stores for major mobile handset manufacturers; Axiom International Distribution FZCO, which handles tech distribution in UAE free zones and global exports; and Axiom Telecom Saudi Arabia Co, which oversees technology distribution in Saudi Arabia and international markets.
Headquartered in Dubai Airport Freezone (DAFZ), Tradeling operates the largest B2B e-commerce platform in the MENA region, serving over 50,000 customers. Since 2023, it has quadrupled its order volumes, shipping 3.3 million units in 2024, with plans to exceed 3.5 million by year-end.
As a DIEZ subsidiary, Tradeling is aligned with the authority’s strategic goals, contributing to economic growth and innovation in Dubai and beyond.
Dr. Mohammed Al Zarooni commented on the acquisition, calling it a milestone for Tradeling as it transforms the B2B e-commerce landscape in the Middle East. By combining Tradeling's digital capabilities with Axiom’s distribution networks, the acquisition strengthens Tradeling's position and aligns with the Dubai Economic Agenda D33, which aims to double Dubai’s economy by 2033. This transaction will also support Dubai’s ambition to become a global hub for trade, innovation, and digital commerce.
Fahad AlBannai, CEO of Axiom Telecom, expressed pride in the collaboration, noting that Axiom’s infrastructure and market expertise would now contribute to Tradeling’s growth strategy.
Alastair Croker, CEO of Tradeling, emphasized that integrating Axiom’s distribution business would not only expand their capabilities but also transform the MENA region’s technology distribution sector. The move allows Tradeling to provide global brands with greater access while empowering businesses to succeed in a competitive market. Tradeling remains committed to strengthening Dubai’s position as a hub for advanced trade and commerce.
This acquisition supports Tradeling’s mission to offer innovative solutions across marketplace, distribution, warehousing, and logistics, enhancing its service offerings, expanding its client base, and fostering innovation within the region’s B2B ecosystem.
Under the agreement, signed by Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, and Abdul Aziz AlBannai, Chairman of Axiom Telecom, Tradeling will acquire 100% of A&T Holding FZCO, which owns Axiom’s major distribution operations. These include Axiom Distribution FZCO in the UAE, focusing on technology distribution and managing experience stores for major mobile handset manufacturers; Axiom International Distribution FZCO, which handles tech distribution in UAE free zones and global exports; and Axiom Telecom Saudi Arabia Co, which oversees technology distribution in Saudi Arabia and international markets.
Headquartered in Dubai Airport Freezone (DAFZ), Tradeling operates the largest B2B e-commerce platform in the MENA region, serving over 50,000 customers. Since 2023, it has quadrupled its order volumes, shipping 3.3 million units in 2024, with plans to exceed 3.5 million by year-end.
As a DIEZ subsidiary, Tradeling is aligned with the authority’s strategic goals, contributing to economic growth and innovation in Dubai and beyond.
Dr. Mohammed Al Zarooni commented on the acquisition, calling it a milestone for Tradeling as it transforms the B2B e-commerce landscape in the Middle East. By combining Tradeling's digital capabilities with Axiom’s distribution networks, the acquisition strengthens Tradeling's position and aligns with the Dubai Economic Agenda D33, which aims to double Dubai’s economy by 2033. This transaction will also support Dubai’s ambition to become a global hub for trade, innovation, and digital commerce.
Fahad AlBannai, CEO of Axiom Telecom, expressed pride in the collaboration, noting that Axiom’s infrastructure and market expertise would now contribute to Tradeling’s growth strategy.
Alastair Croker, CEO of Tradeling, emphasized that integrating Axiom’s distribution business would not only expand their capabilities but also transform the MENA region’s technology distribution sector. The move allows Tradeling to provide global brands with greater access while empowering businesses to succeed in a competitive market. Tradeling remains committed to strengthening Dubai’s position as a hub for advanced trade and commerce.
This acquisition supports Tradeling’s mission to offer innovative solutions across marketplace, distribution, warehousing, and logistics, enhancing its service offerings, expanding its client base, and fostering innovation within the region’s B2B ecosystem.